Branding and SEO
In our competitive online environment for brands, SEO becomes more important than ever before. But it’s not enough to create a website, gain a bunch of links, and that’s your lot. It’s not enough to just focus on SEO practices. All you have to do is put it all together to build a trustworthy and authoritative brand online.
Google fosters business websites that have a strong brand presence aside from giving valuable information to users. They get better rankings with fewer links. If you want to do well in organic search results, branding and SEO should form the base of your marketing strategy.
Branding and SEO can’t work effectively without each other. Just imagine that 1 in 2 millennials have found and purchased a new brand they knew little about by just searching on their mobile devices. You can build your brand awareness that your customers are craving to their moments of need. You can be their favorite brand.
For this to happen, you should see the real value in an SEO branding strategy because it is much more contiguous and indispensable than you think. Let’s look at the following building blocks you can use to create an effective SEO branding strategy over the long term and increase branded traffic to your website.
Branded searches are requisite and often underestimated. It doesn’t matter what position you take in this, without optimization for your organic and paid SEO to get branded searches, you will lose a bunch of potential traffic and conversions. Moreover, branded searches can be the last touchpoint for customers who are ready to purchase your product or service. Once you start optimizing for your brand, you will quickly improve your brand awareness and provide a better experience to your target audience. Let us know what other strategies you would recommend increasing branded traffic.
Ecommerce Solutions
Driving Online Sales with Custom Ecommerce Solutions!
Ecommerce solutions from Branding Bulls encompass every grain in the sand to ensure traffic and sales are always meeting your growth targets.
We offer Ecommerce services for designing, developing, hosting, marketing and analytics, across industry verticals around the globe. Our solutions and services can be customized to meet the unique demands of our clients. On the front end, you can depend on us to deliver exceptional and strong designs for your online store, effective shopping cart and secure Payment Getaway integration, all the while creating user journeys that convert traffic into sales. At the backend, we have the expertise to drive relevant traffic with Ecommerce SEO & PPC Campaigns.
Ecommerce solutions encompass all that you need to run a successful eCommerce store – designing, developing, hosting, marketing and analytics. eCommerce solutions are the products and services that help a company conduct business online.
What Is Ethical PPC?
The concept of ethics in online advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge.
Pop-ups aren’t as pervasive as they were in the ’90s but banner ads still seem to work. According to Nielsen, about four-in-10 people trust online banner ads.
In this article, I’ll be looking at what ethical PPC is, what it entails, and why professionals should conform to the concept.
Google Ads is rolling out a new set of attribution reports which are said to be simpler and more intuitive.Previously known as ‘search attribution’ reports, the new ones will simply be called ‘attribution’ reports.
These reports are vital to tracking the success of Google Ads campaigns as they provide information about paths that lead to a conversion. Google Ads is combining some of the previous attribution reports and removing others.
Social Media Optimization
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. … SMO is similar to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s message and online presence. As a digital strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and ameliorate potential damaging news.
Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
A Guide to Local SEO
Customers are searching for the best products and services near them – and they want answers… fast. Will your business show up at the exact time when local customers are looking? Will they pick you out of all the local businesses that offer the same products and services?
Search Engine Journal’s ebook, A Guide to Local SEO, tackles what you need to know about optimizing for local search. Local search engine optimization requires a strategic and targeted approach that is distinct from general SEO.
Brick-and-mortar businesses wanting to win against competitors should make sure all the local signals across Google’s local search landscape are consistent and correct.
We created this comprehensive guide to help local SEO professionals gain a better understanding of today’s local search landscape.
Electronic commerce focuses on the use of Internet to enable the external activities and relationships of the business with individuals, groups and other businesses, while e-business refers to business with help of the internet. The term “e-business” was coined by marketing and Internet team.
Read A Guide to Local SEO to learn:
- The basics of local search engine optimization. Discover what local SEO is now, why it’s important, who benefits from it (and who do not).
- A brief history of local SEO. An evolution of Google local algorithm changes and what’s in store for the future.
- The key components of local SEO. Find out what are the top local search ranking signals and why local backlinks, localized content, consistent NAP, Google My Business, and reviews matter.
- The top local SEO tools around. Get to know essential local SEO tools and listings management tools that you can use.
- How to do local SEO for large organizations. What are the pros and cons of local SEO for large enterprises and essential practices to keep you going.
- Social media tips for local businesses. Why local businesses should invest in social media marketing and how to connect with customers on social.
If you want to have a solid foundation on local search engine optimization, make sure to read SEJ’s A Guide to Local SEO.
Why Your Business Absolutely Needs SEO ?
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf. SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?
These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.
Implementing strong, quality SEO on a brand’s website and digital properties is always going to be beneficial to that brand and its marketing efforts.
It’s considered a “new age” marketing technique, but it’s critical to a brand’s web presence in this day and age, especially as available data and rivaling competition continue to increase and grow.
A Guide to Keyword Research
Keyword research is arguably one of the most important elements of SEO. Without it, your entire SEO effort will have no direction — effectively, you’ll be stumbling around in the dark.
So, what is it exactly?
Keyword research is the process of discovering the key terms and phrases related to your business that users type into search engines.
In other words, it’s figuring out how people will find you online.
Starting Your Keyword Research
Keyword research is a process that starts by getting to know your client’s (or your own) business.
You need to understand:
- What makes the business tick.
- Who the customers are.
- What those customers care about.
- How to align everything with the business’ goals.
This is where most in-house marketers fail – and honestly, a fair number of agencies as well.Yep, we know: keyword research is boring.
You probably don’t want to do it. You already know your business, why waste time on boring stuff?
Why not go straight for content creation or link building, you know, cause it’s fun, and has a more obvious tie to ROI? But that short cut can kill your entire SEO strategy.
How SEO Works
Search engine optimization evolves and changes all the time. Every year, certain methods are embraced by the SEO community as “must-have tactics,” while others get pushed to the brink of history thanks to Google’s algorithm updates.
In light of this, SEO is perceived by many as a never-ending battle between search engines and SEO professionals who continue to puzzle out updates to gain more traffic and increase SERP visibility for a short while.
But is that really the case? How exactly does SEO work?
In this article, I will provide my perspective on the SEO landscape today, list several fundamental principles that search engines adhere to, and share my understanding about the inner workings of SEO, and why combining multiple tactics through trial and error is the only way to successfully drive your campaign.
SEO is a never-ending, ever-evolving, multidimensional science. Every SEO would love to find the magic formula that could once and for all explain how SEO works, with specific rules and concrete equations on the table.
Unfortunately, SEO is too complex to fit into a template. Although it does evolve around principles and certain rules, its inner workings are all about analyzing and applying tactics that work and sifting out tactics that do not.
Bear this in mind, and keep a close eye on your competitors, and you will definitely succeed in search results. This is how SEO works, and will continue to work, until the process is completely outsourced to AI.